Dear Partner,

RE: THE 1ST INTERNATIONAL CONFERENCE ON E-COMMERCE AND INTERNET SECURITY IN EAST AFRICA

Purple Images Productions ( www.purpleimages.com) is organizing the 1st conference to promote e-commerce as a tool of business and development in the region. The main objective of the conference will be to promote E-commerce while assessing general computer and internet security threats and challenges globally and in the region.

The 1st International Conference on E-Commerce and Internet Security in East Africa , will be held at the Safari Park Hotel from the 18th -19th September 2008. Your participation would be highly valued as delegates or as exhibitor.

Information and Communication Technology has been recognized as the engine of development all over the world. ICT sector provides endless opportunities for Africa and its growth in East Africa provides even greater benefits. Information and Communication Technology (ICT) may arguably be the most powerful tool for social and economic development.

With the marketplace becoming increasingly global, many companies have come to a realization that it takes more than high quality, affordable prices and differentiation to excel in today’s highly competitive multinational market place.

It is very significant that businesses in East Africa realize they have much to gain from embracing e-commerce in their marketing strategies. The payoffs are tremendous; penetration rate estimated currently at over 470 million people, reducing processing costs by up to 90%, reducing cycle time by up to 80% and improving staff productivity between 20% and 300%. The solution for Kenyan products and services to penetrate the global market lies in developing “e-markets”, electronic meeting places for buyers and sellers with defined rules for e-purchasing, e-bidding and e-selling”.

However, African government needs to take a proactive role in developing a robust, flexible regulatory framework for e-commerce. It is equally important to ensure effective coordination of government agencies, industry association and other facilitators. It is important that a stable physical and virtual infrastructure of trust – shared by all concerned parties, public authorities, local and foreign entrepreneurs, financial services, providers and customers – be equally enhanced. It is very significant that businesses realize that they have much to gain from embracing e-commerce in their strategies

Development sector and commercial enterprises in Africa and all over the world however, have to grapple with serious challenges arising from the massive computer application insecurities such as stolen data, viruses, hackers, spam mail, government monitoring and privacy invasion among other threats. These threats are not only expensive to an organization in its efforts to deliver effective and efficient services to its clients but is time wasting and potentially destructive to organizations.

Conference Presentation Topics:

E-Commerce

* The Challenges of Connectivity in Africa
* The impact of Cultures ( old ways of doing business) on e-business
* E-Commerce and youth employment
* Web marketing challenges and opportunities
* Business Process Outsourcing : The Challenges and Opportunities
* Management Challenges facing E-businesses in East Africa
* Marketing issues facing E-businesses in East Africa

Computer and Internet Security

· Website security : opportunities and challenges

· E-Commerce Business Management and Marketing Security and Risk Management challenges

* E-government, E-commerce, E-learning and E-banking Security: Emerging Threats and Technology Trends

· Computer and Internet Crimes; The need for Legislation and Compliance

· Business Process Outsourcing Opportunities , Challenges and Security Threats

· E-commerce Security Policies , Alignment of Business and IT Security Efforts and intellectual property rights protection

* In house security threats to business, database security, forensics, identification and authentication, intrusion detection

Booking and Conference Costs

• Delegates to pay Kshs. 12,000 ($ 182) per person. The fee will cater for meals and materials. Delegates must also meet the costs of their travel and accommodation in Kenya .

* Exhibition Rates: 10 sqm Space: Kshs. 20,000 ($ 303)

To be part of this great event, please register by completing the conference application form. Payment of the participation fee stipulated above is required to guarantee a slot in the limited places available.

This fee covers lunches, teas & a certificate and conference materials.

Registration of delegates and the stakeholders is in process. There is a technical committee to receive and review abstract papers from the presenters and workshop facilitators. After reviewing the abstract papers on the different themes of the conference, the final list of the facilitators and delegates will be sent out alongside the final conference programme.

Yours Sincerely

Ms. Mercy Kariuki
The Conference Coordinator
The 1st International Conference on E-Commerce and Internet Security in East Africa
Mbuchia House, 3rd Flr, West Wing, Westlands, Nairobi, Kenya
P.O BOX 58182 – 00200 Nairobi
Telephone: 254-20-4450937/ 4452674
Cell: 254-720-425175/ 722 634947
Email: info@purpleimages.com or conferences.purpleimages@gmail.com

Website: www.purpleimages.com

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Date: Fri, 22 Aug 2008 11:23:31 +0000
From: karegwa muchiri
Subject: The 1st International E-Commerce and Computer/ Internet Security Conference in East Africa