From: Yona Maro

The aim of the paper is twofold: i) to present developments and progress made in enhancing trust and consumer engagement in e-commerce since the Seoul Declaration; and ii) to point policy makers to possible further work to address some key ongoing and emerging consumer challenges. The spread of mobile devices, easy-to-use payment mechanisms, as well as participative web tools such as price and product comparisons and consumer ratings and reviews has further provided consumers with a more convenient e-commerce experience. Trust in e-commerce, however, remains challenged by a number of problems requiring further attention. These include complex information disclosures, legislative gaps, fraudulent and misleading practices and privacy threats as well as inadequate redress mechanisms.

Link:
http://www.oecd-ilibrary.org/docserver/download/5k4c6tbcvvq2.pdf?expires=1362544914&id=id&accname=guest&checksum=03E0377AE700B7ECBAA3665F7BBDBFB8
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