from Yona Maro

Research findings can provide journalists with news stories, news ‘pegs’, background information, statistics, case studies and expert sources. But research papers are often written in an inaccessible style and poorly promoted. This practical guide is for journalists and editors passionate about development issues, who see the value of publishing stories based on development research findings. It will also be of interest to communications staff in universities, think tanks, or civil society organisations responsible for promoting research findings. Although there are many advocates of communicating research through the media, there are few practical guides on how to do it well.
http://panos.org.uk/wp-content/files/2011/06/A-journalists-guide-to-reporting-research-findings.pdf

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